Persuasion
The definition of Persuasion from the Skills Discovery:
You can be effective at convincing others and bringing them around to your point of view.
You like to make a good case for what you want.
You tend to choose your language, words and methods carefully, in order to win agreement from others.
Questions to help you bring this strength to life:
When did choosing your words carefully make the difference in getting someone on board?
Where in your life right now do you need to make a stronger case for something you believe in?
Who do you find hardest to bring around to your point of view, and what's getting in the way?
Resources of the Week
Article
Influencing: Learn How To Use the Skill of Persuasion
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Without persuasion skills, a leader cannot make his or her vision take place.
By Center for Creative Leadership
Video
How to speak so that people want to listen
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Have you ever felt like you're talking, but nobody is listening? Here's Julian Treasure to help. In this useful talk, the sound expert demonstrates the how-to's of powerful speaking -- from some handy vocal exercises to tips on how to speak with empathy. A talk that might help the world sound more beautiful.
By Julian Treasure
Book
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A groundbreaking look at how everyone is now in sales—and how to effectively persuade, influence, and move others in both personal and professional life.
By Daniel Pink
Strength Story: Orla
The Strength of Persuasion
Orla's Persuasion strength starts with a simple distinction: manipulation is about what you want, persuasion is about what the other person wants. As CFO of a growing pharmacy company in Ireland, she helped negotiate acquisitions with owners selling businesses they had spent their lives building — and making people feel genuinely heard is what moved those deals forward. She brings the same approach to coaching and even to parenting, always leading with understanding before offering a new perspective. Her advice: when people feel seen, they become far more open to what's possible.
Fact of the Week
The most persuasive communicators don't simply present facts—they connect their message to what matters to their audience. Research by Robert Cialdini found that people are more likely to be influenced when a message aligns with their values, needs, and interests.
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